WHAT WORKS - IRIS BOHNET

A sparkle of hope. All of us read this book.

It gave us a lot of motivation and helped us canalizing frustration into effective practice. 

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"If I could send you off with one big takeaway, it would be this: we can reduce gender inequality. We will use all we know about how the mind works, how biases influence decisions and outcomes, and how behavioral design can alter these. We can effect this change not in a matter of decades but in a matter of years. Even good design cannot solve all our problems. But behavioral design is the most useful and underutilized tool we have. Truth be told, we collectively can do this only if you take part."